Managing Corporate Reputation
Serrat, Olivier | May 2011
Abstract
Newly minted approaches to corporate reputation are already obsolete. Beyond gaining control of issues, crises, and corporate social responsibility, organizations need to reconceptualize and manage reputation in knowledge-based economies.
Citation
Serrat, Olivier. 2011. Managing Corporate Reputation. © Asian Development Bank. http://hdl.handle.net/11540/518. License: CC BY 3.0 IGO.Keywords
Financial & Private Sector Development
Private Sector
Private Sector Activities
Private Sector Analysis
Private Sector Assessments
Private Sector Development
Private Sector Investments
Private Sector Management
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Citable URI
http://hdl.handle.net/11540/518Metadata
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