Primer on Organizational Culture
Serrat, Olivier | November 2009
Culture guides the way individuals and groups in an organization interact with one another and with parties outside it. It is the premier competitive advantage of high-performance organizations. Sadly, for others, organizational culture is the most difficult attribute to change: it outlives founders, leaders, managers, products, services, and well-nigh the rest. It is best improved by organizational learning for change.
CitationSerrat, Olivier. 2009. Primer on Organizational Culture. © Asian Development Bank. http://hdl.handle.net/11540/2787. License: CC BY 3.0 IGO.
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