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    Water Voices Documentaries: Testing Audience Impact in Poor Communities

    Quitoriano, Ed | June 2004
    Abstract
    Asian Development Bank’s “Water for All” policy recognizes the important role of public awareness and education to help achieve sustainable water resources management and better water services. In May 2002, ADB launched the Water Awareness Program to help create an environment supportive of effective water policies throughout Asia and the Pacific. One of the program’s tools to promote public awareness and understanding of water issues is the ‘Water Voices’ documentary series. The series consists of seven compelling films about people tackling water problems across Asia and the Pacific. In preparation for the launching of the documentary series, ADB commissioned Ed Quitoriano and Guava Dynamics Consulting to conduct focus groups among target groups in the Philippines in order to test the impact of the film ‘Hidden Paradise’ (locally titled ‘Tinagong Paraiso’) on residents of poor communities in the Philippines. ‘Hidden Paradise’ is the story of a former slum community in the city of Bacolod, Philippines, which now boasts tidy homes, clean, dry streets, a safe drinking water supply, and healthy children—thanks to the determined efforts of its leaders and residents (see page 12). As a starting point, a rapid appraisal of knowledge, attitudes, and practices (KAP) on water and sanitation and television viewing habits was undertaken in each focus group.
    Citation
    Quitoriano, Ed. 2004. Water Voices Documentaries: Testing Audience Impact in Poor Communities. © Asian Development Bank. http://hdl.handle.net/11540/2418. License: CC BY 3.0 IGO.
    Print ISBN
    971-561-555-4
    Keywords
    WaterAccess To Water
    Available Water
    Water Resources Development
    Demand For Water
    Drinking Water
    Drinking Water And Sanitation
    Development Challenges
    Development Issues
    Rural Development
    Rural Development Projects
    Rural Development Research
    Sustainable Development
    Underdevelopment
    Primary Energy
    Health, Education, Water
    Human Right To Water
    Potable Water
    Quality Of Water
    Right To Water
    Rural Water Supply
    Safe Water
    Water And Sanitation, Electricity
    Rural areas
    Rural planning
    Rural poverty
    Development assistance
    Aid in kind
    Standard of living
    Strategic planning
    Development strategy
    Energy Resources
    Energy crisis
    Energy Demand
    Energy Supply
    Water Shortage
    Energy development
    Power supply
    Economic development projects
    Human rights and globalization
    Developing countries
    Community development
    Water
    Drinking water protection
    Water-supply
    Freshwater quality
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    Citable URI
    http://hdl.handle.net/11540/2418
    Metadata
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    Author
    Quitoriano, Ed
    Theme
    Development
    Energy
    Water
    Labor Migration
     
    Copyright 2016-2020 Asian Development Bank Institute, except as explicitly marked otherwise
    Copyright 2016-2020 Asian Development Bank Institute, except as explicitly marked otherwise