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    Demographic and Socioeconomic Characteristics of E-Commerce Users in Indonesia

    Hasyyati, Atika Nashirah | September 2017
    Abstract
    Nowadays, it is very important to capture the data relating to the e-commerce phenomenon. It is related to the use of information and communication technology (ICT), not only in the ICT sector, but in all sectors. ICT can accelerate the development of economies, which, in turn, impacts social economic life. That is why ICT can be a catalyst for the Sustainable Development Goals. However, a standard methodology has not yet been developed to capture data relating to the e-commerce phenomenon and even BPS-Statistics Indonesia has not been able to fully capture it. However, BPS-Statistics Indonesia has produced the National Socio-Economic Survey (Susenas) which asked people about their purposes for accessing the internet, and one of the choices they were given was to receive and/or place orders of goods/services. The analysis includes 34 provinces in Indonesia in 2015. In addition, a log linear model was used to analyze the tendency of individuals conducting e-commerce transactions in Indonesia, which will be seen through a lens of demographic and socioeconomic characteristics. The odds ratio indicates that women have a higher tendency than men for conducting e-commerce transactions. In addition, the tendency of individuals aged 25 to 64 years old is higher than for other age groups. The study also shows that individuals who work in the services sector have a higher tendency than those who work in other sectors. Finally, well-educated individuals have a lower tendency toward conducting e-commerce transactions than less-educated individuals.
    Citation
    Hasyyati, Atika Nashirah. 2017. Demographic and Socioeconomic Characteristics of E-Commerce Users in Indonesia. © Asian Development Bank Institute. http://hdl.handle.net/11540/7405.
    Keywords
    Development strategy
    Development models
    Economic development
    New technology
    Rural planning
    Aid coordination
    Industrial projects
    Infrastructure projects
    Natural resources policy
    Educational development
    Absorptive capacity
    Development Planning
    Development Research
    Technology Development
    Aid And Development
    Asian Development Bank
    Comprehensive Development Framework
    Development Cooperation
    Development Management
    Development Planning
    Development Strategies
    Rural planning
    Regional development bank
    Project finance
    Strategic planning
    Infrastructure projects
    Government programs
    Public finance
    Public enterprises
    Development
    Economics
    Development In East Asia
    Development Planning
    Development Research
    Technology Development
    Aid And Development
    Asian Development Bank
    Comprehensive Development Framework
    Development Cooperation
    Development Management
    Development Planning
    Development Strategies
    Development strategy
    Development models
    Economic development
    New technology
    Rural planning
    Aid coordination
    Industrial projects
    Infrastructure projects
    Natural resources policy
    Educational development
    Absorptive capacity
    Economic development projects
    Economic forecasting
    Economic development projects
    Municipal government
    Technology transfer
    Exchanges of patents and technical information
    Technical education
    Technology
    Communication in rural development
    Communication in community development
    Economic development projects
    Development banks
    Economic forecasting
    Environmental auditing
    Cumulative effects assessment
    Human rights and globalization
    Transfer Technocracy
    Absorptive capacity
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    Citable URI
    http://hdl.handle.net/11540/7405
    Metadata
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    Author
    Hasyyati, Atika Nashirah
    Theme
    Development
    Economics
     
    Copyright 2016-2020 Asian Development Bank Institute, except as explicitly marked otherwise
    Copyright 2016-2020 Asian Development Bank Institute, except as explicitly marked otherwise