Demographic and Socioeconomic Characteristics of E-Commerce Users in Indonesia

Abstract

Nowadays, it is very important to capture the data relating to the e-commerce phenomenon. It is related to the use of information and communication technology (ICT), not only in the ICT sector, but in all sectors. ICT can accelerate the development of economies, which, in turn, impacts social economic life. That is why ICT can be a catalyst for the Sustainable Development Goals. However, a standard methodology has not yet been developed to capture data relating to the e-commerce phenomenon and even BPS-Statistics Indonesia has not been able to fully capture it. However, BPS-Statistics Indonesia has produced the National Socio-Economic Survey (Susenas) which asked people about their purposes for accessing the internet, and one of the choices they were given was to receive and/or place orders of goods/services. The analysis includes 34 provinces in Indonesia in 2015. In addition, a log linear model was used to analyze the tendency of individuals conducting e-commerce transactions in Indonesia, which will be seen through a lens of demographic and socioeconomic characteristics. The odds ratio indicates that women have a higher tendency than men for conducting e-commerce transactions. In addition, the tendency of individuals aged 25 to 64 years old is higher than for other age groups. The study also shows that individuals who work in the services sector have a higher tendency than those who work in other sectors. Finally, well-educated individuals have a lower tendency toward conducting e-commerce transactions than less-educated individuals.