Show simple item record

Public Diplomacy and Nation Branding: Is There A Need To Establish A Philippine National Branding Council?

dc.contributor.authorMaria Anna Rowena Luz G. Layador
dc.contributor.authorDarlene V. Estrada
dc.date.accessioned2017-06-01T15:25:45Z
dc.date.available2017-06-01T15:25:45Z
dc.date.issued2016-09-30
dc.identifier.urihttp://hdl.handle.net/11540/6976
dc.description.abstractThe Philippine Chairmanship of ASEAN in 2017 is an opportune time to revive the National Branding Council proposal made by the Management Association of the Philippines (MAP) in 20121 to build the international image and reputation of the country. Nation Branding is an important tool in managing a country’s identity across the globe forming part of public diplomacy (PD). PD covers aspects such as inducing appeal by influencing public opinion using information, education and culture. This has long been strategically employed by the Department of Foreign Affairs (DFA). Nation branding, on the other hand, is a related concept but not new to Philippine government agencies such as the Department of Tourism and the Department of Trade and Industry. Nation branding, however, entails knowing the country—its people, products, and how it is perceived by other publics.
dc.languageEnglish
dc.publisherCenter for International Relations and Strategic Studies
dc.titlePublic Diplomacy and Nation Branding: Is There A Need To Establish A Philippine National Branding Council?
dc.typeReports
dc.subject.expertDevelopment assistance
dc.subject.expertADB
dc.subject.expertCurriculum development
dc.subject.expertDevelopment assistance
dc.subject.expertDevelopment aid
dc.subject.expertDevelopment indicators
dc.subject.expertDevelopment potential
dc.subject.expertDevelopment models
dc.subject.expertProject appraisal
dc.subject.expertPerformance appraisal
dc.subject.expertEconomic development
dc.subject.expertEconomic indicators
dc.subject.expertGovernment programs
dc.subject.expertEconomic growth
dc.subject.expertEconomic policy
dc.subject.expertIndustrial development
dc.subject.expertIndustrial policy
dc.subject.expertTechnology assessment
dc.subject.expertEconomic evaluation
dc.subject.expertEconomic forecast
dc.subject.expertInput output analysis
dc.subject.expertRural planning
dc.subject.expertAid coordination
dc.subject.expertIndustrial projects
dc.subject.expertInfrastructure projects
dc.subject.expertNatural resources policy
dc.subject.expertEducational development
dc.subject.expertDevelopment strategy
dc.subject.expertDevelopment models
dc.subject.expertEconomic development
dc.subject.adbComprehensive Development Framework
dc.subject.adbDevelopment Challenges
dc.subject.adbDevelopment Planning
dc.subject.adbMillennium Development Goals
dc.subject.adbPolicy Development
dc.subject.adbProgram Evaluation
dc.subject.adbPerformance Evaluation
dc.subject.adbEvaluation Criteria
dc.subject.adbHuman Capital Development
dc.subject.adbCapital Market Development
dc.subject.adbDevelopment Economics
dc.subject.adbFinancial Sector Development
dc.subject.adbTechnology Development
dc.subject.adbWorld Development Indicators
dc.subject.adbEvaluation Methods
dc.subject.adbAid And Development
dc.subject.adbAsian Development Bank
dc.subject.adbComprehensive Development Framework
dc.subject.adbDevelopment Cooperation
dc.subject.adbDevelopment Management
dc.subject.adbDevelopment Planning
dc.subject.adbDevelopment Strategies
dc.subject.adbDevelopment In East Asia
dc.subject.adbDevelopment Planning
dc.subject.adbDevelopment Research
dc.subject.naturalCommunication in rural development
dc.subject.naturalCommunication in community development
dc.subject.naturalInfrastructure
dc.subject.naturalCentral planning
dc.subject.naturalEndowment of research
dc.subject.naturalPartnership
dc.subject.naturalJoint venture
dc.subject.naturalNation-building
dc.subject.naturalRisk assessment
dc.subject.naturalEconomic development projects
dc.subject.naturalEconomic forecasting
dc.subject.naturalIndustrial research
dc.subject.naturalParticipatory monitoring and evaluation
dc.subject.naturalEconomic policy
dc.subject.naturalEconomic forecasting
dc.subject.naturalCommunication in rural development
dc.subject.naturalCommunication in community development
dc.subject.naturalEconomic development projects
dc.subject.naturalDevelopment banks
dc.subject.naturalEconomic forecasting
dc.subject.naturalEnvironmental auditing
dc.subject.naturalCumulative effects assessment
dc.subject.naturalHuman rights and globalization
dc.title.seriesCIRSS Commentaries
dc.title.volumeVol. III No. 12
dc.contributor.imprintForeign Service Institute
oar.themeDevelopment
oar.themeEvaluation
oar.adminregionSoutheast Asia Region
oar.countryPhilippines
oar.identifierOAR-006629
oar.authorLayador, Maria Anna Rowena Luz G.
oar.authorEstrada, Darlene V.
oar.importTRUE
oar.googlescholar.linkpresenttrue


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record