New-Age Branding and the Public Sector
dc.contributor.author | Olivier Serrat | |
dc.date.accessioned | 2015-01-24T13:09:37Z | |
dc.date.available | 2015-01-24T13:09:37Z | |
dc.date.issued | 2010-01-01 | |
dc.identifier.uri | http://hdl.handle.net/11540/568 | |
dc.description.abstract | Branding is a means to identify a company's products or services, differentiate them from those of others, and create and maintain an image that encourages confidence among clients, audiences, and partners. Until the mid-1990s, brand management-based on the 4Ps of product (or service), place, price, and promotion-aimed to engineer additional value from single brands. The idea of organizational branding has since developed, with implications for behavior and behavioral change, and is making inroads into the public sector too. | |
dc.language | English | |
dc.publisher | Asian Development Bank | |
dc.rights | CC BY 3.0 IGO | |
dc.rights.uri | http://creativecommons.org/licenses/by/3.0/igo | |
dc.title | New-Age Branding and the Public Sector | |
dc.type | Briefs | |
dc.subject.expert | Development In East Asia | |
dc.subject.expert | Development Planning | |
dc.subject.expert | Development Research | |
dc.subject.expert | Technology Development | |
dc.subject.expert | Aid And Development | |
dc.subject.expert | Comprehensive Development Framework | |
dc.subject.expert | Development Cooperation | |
dc.subject.expert | Development Management | |
dc.subject.expert | Development Planning | |
dc.subject.expert | Development Strategies | |
dc.subject.adb | Development strategy | |
dc.subject.adb | Development models | |
dc.subject.adb | Economic development | |
dc.subject.adb | New technology | |
dc.subject.adb | Rural planning | |
dc.subject.adb | Aid coordination | |
dc.subject.adb | Industrial projects | |
dc.subject.adb | Infrastructure projects | |
dc.subject.adb | Natural resources policy | |
dc.subject.adb | Educational development | |
dc.subject.natural | Economic development projects | |
dc.subject.natural | Economic forecasting | |
dc.subject.natural | Economic development projects | |
dc.subject.natural | Municipal government | |
dc.subject.natural | Technology transfer | |
dc.subject.natural | Exchanges of patents and technical information | |
dc.subject.natural | Technical education | |
dc.subject.natural | Technology tCommunication in rural development | |
dc.subject.natural | Communication in community development | |
dc.subject.natural | Economic development projects | |
dc.subject.natural | Development banks | |
dc.subject.natural | Economic forecasting | |
dc.subject.natural | Environmental auditing | |
dc.subject.natural | Cumulative effects assessment | |
dc.subject.natural | Human rights and globalizationransfer | |
dc.subject.natural | Technocracy | |
dc.title.series | Knowledge Solutions | |
dc.contributor.imprint | Asian Development Bank | |
oar.theme | Development | |
oar.theme | Economics | |
oar.dep.source | RSDD | |
oar.identifier | OAR-001137 | |
oar.author | Serrat, Olivier | |
oar.import | true | |
oar.googlescholar.linkpresent | true |
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ADB Knowledge Showcases
The Asian Development Bank’s (ADB) Knowledge Showcases series highlights innovative ideas, creative solutions, or good practices resulting from the projects, technical assistance, and other initiatives of ADB. It aims to draw readers to delve deeper into the back story of the project, promote further discussion and research, and ultimately encourage replication and expansion where applicable.