Marketing in the Public Sector
Serrat, Olivier | January 2010
Abstract
Marketing in the public sector may be the final frontier. Agencies operating in the public domain can use a custom blend of the four Ps-product (or service), place, price, and promotion-as well as other marketing techniques to transform their communications with stakeholders, improve their performance, and demonstrate a positive return on the resources they are endowed with.
Citation
Serrat, Olivier. 2010. Marketing in the Public Sector. © Asian Development Bank. http://hdl.handle.net/11540/567. License: CC BY 3.0 IGO.Keywords
Industry
Development Economics
Economic Models
Organization for Economic Cooperation and Development
Securities
Mines
Competition
Industrial competition
Show allCollapse
Citable URI
http://hdl.handle.net/11540/567Metadata
Show full item record
Users also downloaded
-
CAREC Transport and Trade Facilitation Strategy 2020
(Asian Development Bank, 2013-10-24)The Central Asia Regional Economic Cooperation (CAREC) Transport and Trade Facilitation Strategy (TTFS) was refined to account for changes in the CAREC Program since 2008, particularly expanded membership and the new strategic framework (CAREC 2020). ... -
Annual Report 2014: Operational Data
(Asian Development Bank, 2015-01-01)The page has additional information for the ADB Annual Report 2014. In 2014, the Asian Development Bank (ADB) approved $22.93 billion in development assistance, including $13.69 billion financed by ADB’s ordinary capital resources and special funds, ... -
Using Evidence to Inform Policy - Report of Impact and Policy Conference: Evidence in Governance, Financial Inclusion, and Entrepreneurship
(Asian Development Bank, 2014-02-01)The Impact and policy conference provides a forum to share study findings and learning from implementation challenges and builds a community that embraces knowledge, expertise, and peer learning. To promote evidence-based policy making, ADB partnered ...