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Future of Social Marketing

dc.contributor.authorOlivier Serrat
dc.date.accessioned2015-01-24T13:09:36Z
dc.date.available2015-01-24T13:09:36Z
dc.date.issued2010-01-01
dc.identifier.urihttp://hdl.handle.net/11540/566
dc.description.abstractSocial marketing is the use of marketing principles and techniques to effect behavioral change. It is a concept, process, and application for understanding who people are, what they desire, and then organizing the creation, communication, and delivery of products and services to meet their desires as well as the needs of society, and solve serious social problems.
dc.languageEnglish
dc.publisherAsian Development Bank
dc.rightsCC BY 3.0 IGO
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/igo
dc.titleFuture of Social Marketing
dc.typeBriefs
dc.subject.expertBusiness Economics
dc.subject.expertEconomics
dc.subject.expertRegional Economic Development
dc.subject.expertWomen's Education
dc.subject.expertTechnical Education
dc.subject.expertRural Education
dc.subject.expertQuality Education
dc.subject.expertLevels Of Education
dc.subject.expertEducational Systems
dc.subject.expertEducational Statistics
dc.subject.adbEconomic planning
dc.subject.adbEconomic policy
dc.subject.adbDevelopment assistance
dc.subject.adbDevelopment cooperation
dc.subject.adbEconomic evaluation
dc.subject.adbEconomic censuses
dc.subject.adbDevelopment education
dc.subject.adbEducational development
dc.subject.adbEducational administration
dc.subject.adbEducational planning
dc.subject.naturalComparative economics
dc.subject.naturalSocial responsibility of business
dc.subject.naturalCommunication in economic development
dc.subject.naturalConsumer education
dc.subject.naturalForeign trade and employment
dc.subject.naturalCommunication in international trade
dc.subject.naturalEconomic development projects
dc.subject.naturalEducational exchange
dc.subject.naturalEducational evaluation
dc.title.seriesKnowledge Solutions
dc.contributor.imprintAsian Development Bank
oar.themeEducation
oar.themeEconomics
oar.dep.sourceRSDD
oar.identifierOAR-001135
oar.authorSerrat, Olivier
oar.importtrue
oar.googlescholar.linkpresenttrue


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  • ADB Knowledge Showcases
    The Asian Development Bank’s (ADB) Knowledge Showcases series highlights innovative ideas, creative solutions, or good practices resulting from the projects, technical assistance, and other initiatives of ADB. It aims to draw readers to delve deeper into the back story of the project, promote further discussion and research, and ultimately encourage replication and expansion where applicable.

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