Learning Lessons: Improving Project Success through Effective Communication and Participation
Asian Development Bank | May 2011
Abstract
Communication, specifically one that is participatory, is essential in all facets of development work. Participatory communication can be defined as a balanced, twoway information sharing wherein information can flow horizontally, vertically, and iteratively. The use of various types of communication media enables stakeholders (i.e., government, the private sector, and civil society) to participate in the development process, and hence, allows them to influence or contribute to the design, implementation, and monitoring of a development activity. Notwithstanding the level of participation, communication can contribute to increasing awareness, fostering behavioral changes, facilitating mobilization, and establishing partnerships in pursuit of common goals. However, the lack of it can also break down negotiations, limit alternatives to addressing problems, constrain benefit distribution of development interventions, lead to marginalization of stakeholders and, ultimately, restrict the attainment of desired outcomes. The Asian Development Bank (ADB) has recognized the important role of communication in facilitating development work through its emphasis on participation. ADB’s first guidelines on participation listed communication tools as a first mechanism for facilitating participation. Subsequently, ADB continued to formalize the importance of communication in its 2005 Public Communications Policy. Later in 2006, ADB’s guidance on participation deepened the connection between communications and participation. For example, the 2006 guide suggests developing a communication plan with governments in projects likely to generate a high level of public interest. ADB now defines participation in a framework that includes (i) information generation and sharing, (ii) consultation, (iii) collaboration, and (iv) partnership. Depending on the extent of participation, these approaches are integrated into various processes during project design, implementation, monitoring, and evaluation, covering a continuum of participatory relationships between various stakeholders.
Citation
Asian Development Bank. 2011. Learning Lessons: Improving Project Success through Effective Communication and Participation. © Asian Development Bank. http://hdl.handle.net/11540/3330. License: CC BY 3.0 IGO.Keywords
Comprehensive Development Framework
Development Challenges
Development Planning
Millennium Development Goals
Policy Development
Program Evaluation
Performance Evaluation
Evaluation Criteria
Capital Market Development
Development Economics
Financial Sector Development
Technology Development
World Development Indicators
Evaluation Methods
Development assistance
ADB
Curriculum development
Development assistance
Development aid
Development indicators
Development potential
Development models
Project appraisal
Performance appraisal
Economic development
Economic indicators
Government programs
Economic growth
Economic policy
Industrial development
Industrial policy
Technology assessment
Economic evaluation
Economic forecast
Input output analysis
Communication in rural development
Communication in community development
Infrastructure
Central planning
Endowment of research
Partnership
Joint venture
Nation-building
Risk assessment
Economic development projects
Economic forecasting
Industrial research
Participatory monitoring and evaluation
Economic policy
Economic forecasting
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http://hdl.handle.net/11540/3330Metadata
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