Reading the Future
Serrat, Olivier | October 2008
Abstract
Scenario-building enables managers to invent and then consider in depth several varied stories of equally plausible futures. They can then make strategic decisions that will be sound for all plausible futures. No matter what future takes place, one is more likely to be ready for and influential in it if one has thought seriously about scenarios. Scenario planning challenges mental models about the world and lifts the blinders that limit our creativity and resourcefulness.
Citation
Serrat, Olivier. 2008. Reading the Future. © Asian Development Bank. http://hdl.handle.net/11540/2695. License: CC BY 3.0 IGO.Keywords
Tourism Development
Development Strategies
Economic Trends
Economic Impact
Economic Incentives
Tourism policy
Development strategy
Development potential
Economic evaluation
Economic growth
Growth potential
Real estate development
Central planning
City planning
Civic improvement
Urban renewal
Urban beautification
Urban transportation
Zoning
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