Reading the Future
Serrat, Olivier | October 2008
Scenario-building enables managers to invent and then consider in depth several varied stories of equally plausible futures. They can then make strategic decisions that will be sound for all plausible futures. No matter what future takes place, one is more likely to be ready for and influential in it if one has thought seriously about scenarios. Scenario planning challenges mental models about the world and lifts the blinders that limit our creativity and resourcefulness.
CitationSerrat, Olivier. 2008. Reading the Future. © Asian Development Bank. http://hdl.handle.net/11540/2695. License: CC BY 3.0 IGO.
Real estate development