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    Competition Issues in India's Mobile Handset Industry

    Kathuria, Rajat; Kedia, Mansi; Bagchi, Kaushambi | October 2019
    Abstract
    Telecom and information technology have transformed the way we live. Mobile phones have been the key to this revolution in India. It is now the second largest smart phone market globally. In 2010, UN reported a tragic irony - India had more mobile phones than toilets. While the access to household toilets has risen sharply, the euphoria around mobile phones hasn’t withered either. At the end of 2018, the estimated number of smart phone users in India was 337 million, compared to 2.53 billion users worldwide. One would imagine that the exponential increase in cheaper smart phone models would displace the market for feature phones. To the contrary, feature phones continue to dominate the Indian market, with over 50 percent share (by volume), driven by a preference among users in small towns who find little value to buy smart phones. In 2017 Reliance introduced the 4G enabled Jio feature phone. Cheaper feature phones with 4G capabilities that allow users to access the Internet have slowed down the adoption of smart phones, particularly among price sensitive consumers, who dominate rural and semi urban markets. While smart phone and feature phone sales in Q3 2018 registered equal number of shipments, in a comparison of growth rates, sale of both phablets and regular smart phones have clearly outcompeted feature phones. Phablets entered the market in 2012 and have grown at a compounded annual growth rate (CAGR) of 137.98 percent during the period 2012 to 2018; the corresponding number for regular smart phones is 18.91 percent during the period 2007 to 2018, while that of feature phones stood at a meager 0.74 percent. The difference is higher if we take growth in sales by value. As the base effect diminishes, growth rates for sale of phablets and regular smart phones are also likely to moderate.
    Citation
    Kathuria, Rajat; Kedia, Mansi; Bagchi, Kaushambi. 2019. Competition Issues in India's Mobile Handset Industry. © Indian Council for Research on International Economic Relations. http://hdl.handle.net/11540/11318.
    Keywords
    Commerce and Industry
    Intra-Industry Trade
    Large Scale Industry
    Labor
    Technical Evaluation
    Results-Based Monitoring And Evaluation
    Performance Evaluation
    Job creation
    Occupation
    Computer Industry
    Innovation
    Industrialization
    Industrial Economics
    Industrial Development
    Industrial Policy
    Technology assessment
    Technological institutes
    Employment
    Information Media
    Mass Media
    Export Oriented Industries
    Electronics
    Computers
    Telecommunications Industry
    Manufacturing Industries
    Microprocessors
    Electronic Equipment
    Communication Industry
    Project impact
    Development projects
    Program management
    Performance appraisal
    Project appraisal
    Microelectronics industry
    Electronic industries
    Digital electronics
    Microelectronics
    Podcasts
    Music videos
    Internet videos
    Interactive videos
    Videos
    Video recordings
    Capital market
    Developing countries
    Market share
    Labor
    Technology transfer
    Cumulative effects assessment
    Job analysis
    Task analysis
    Cumulative effects assessment
    Grievance procedures
    Participatory monitoring and evaluation
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    Citable URI
    http://hdl.handle.net/11540/11318
    Metadata
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    Competition-Issues-in-India-Mobile-Handset-Industry.pdf (4.419Mb)
    Author
    Kathuria, Rajat
    Kedia, Mansi
    Bagchi, Kaushambi
    Theme
    Industry
    Evaluation
     
    Copyright 2016-2021 Asian Development Bank Institute, except as explicitly marked otherwise
    Copyright 2016-2021 Asian Development Bank Institute, except as explicitly marked otherwise