Empowering Local Agricultural Producers with a Global Trading Identity:

Abstract

Globally, there is a growing demand for accurate information on products as they move from point of origin to point of consumption. People are beginning to ask where their goods come from and who made them. Anything less than 100% of expectations met may result in outrage on social media and have negative impact on the product, brand or business.1 Similarly, in Vietnam there is a dire need for exact information related to food origins in addition to official rhetoric and proliferation of consumer complaints on which to base the trust relationship between businesses and consumers. Trust and lack of transparency are issues that are common in many industries in the face of increasing demand by consumers for improved and more trustworthy information.