The Next Generation Automobile Industry as a Creative Industry

Abstract

The aim of this paper is to describe the recent transformation of the automobile industry from a manufacturing industry to include aspects of the service and creative industries. Firstly , it reviews the recent trend of the automobile industry as a service industry. Secondly, it discusses the automobile industry’s move toward the creative industries. It examines these two trends mostly based on the next generation automobile industry in Japan . Finally, it discusses the implications of the above transformation of the automobile industry on academic studies of the creative industries, and argues for what it calls a strong program me in creative industries studies. It also provides a provisional note on government policies in the era of the next generation automobile industry.